TuckLAB: Entrepreneurship Curriculum

Businesses now have access to a wide variety of data from social media, trading partners, customers, and internal activities. Increasingly this data is used to make key decisions about product management, partnerships, personnel, and organizational practices. To enable data-driven decision-making, TuckLAB participants develop skills to structure and analyze data using spreadsheets, models, and database techniques.

Businesses are becoming more customer-centric in their efforts to attract and retain customers and differentiate themselves in the marketplace. Through classes on selling and all types of marketing, participants develop the marketing and communications skills to thrive in an environment where marketing permeates all aspects of an organization’s activities.

Businesses operate in complex, ambiguous environments where there often is no clear course of action. Success increasingly requires analyzing these situations effectively and communicating your point of view clearly to others. Through classes on strategy, innovation, and negotiation, students learn how to critically evaluate complex problems and persuade others through effective arguments.

Learn about the entrepreneurial thinking and organizational structures that go into a startup.

Learn how to create a value proposition, position your business within a market, and differentiate yourself from competitors.

Get the essentials in how to work with a team at a new business.

Do the work associated with creating an MVP and product roadmap.

Learn how to manage channels and interact with customers.

Brush up on those communication skills and learn the best way to pitch your idea, no matter what the environment.

Learn the essentials of financial modeling.

Participants join alumni and faculty at this networking event to pitch their ideas.