TuckLAB: Entrepreneurship Curriculum

Businesses now have access to a wide variety of data from social media, trading partners, customers, and internal activities. Increasingly, this data is used to make key decisions about product management, partnerships, personnel, and organizational practices. To enable data-driven decision-making, TuckLAB participants develop skills to structure and analyze data using spreadsheets, models, and database techniques.

AI helps give entrepreneurs the tools and strategic knowledge to build and scale ventures in the age of artificial intelligence. Participants will gain hands-on experience using AI as a partner to accelerate business development, from ideation and market analysis to operational efficiency.

Businesses are becoming more customer-centric in their efforts to attract and retain customers and differentiate themselves in the marketplace. Through classes on selling and all types of marketing, participants develop the marketing and communications skills to thrive in an environment where marketing permeates all aspects of an organization’s activities.

Businesses operate in complex, ambiguous environments where there often is no clear course of action. Success increasingly requires analyzing these situations effectively and communicating your point of view clearly to others. Through classes on strategy and innovation, students learn how to critically evaluate complex problems and persuade others through effective arguments.

Learn about the entrepreneurial thinking and organizational structures that go into a startup.

Learn how to create a value proposition, position your business within a market, and differentiate yourself from competitors.

Get the essentials in how to work with a team at a new business.

Do the work associated with creating an MVP and product roadmap.

Learn how to manage channels and interact with customers.

Learn the essentials of financial modeling.

Brush up on those communication skills and learn the best way to pitch your idea, no matter what the environment.

Participants join alumni and faculty at this networking event to pitch their ideas.

We will tackle a specific ethical dilemma in entrepreneurship to determine a reasonable plan of action. We will also discuss the importance of building your reputation based on personal principles.

In this session, we'll discuss how you can bring your business model and marketing strategy online. While there is no one-size-fits-all digital marketing playbook, there are proven frameworks and common pitfalls to avoid. You'll walk away from this interactive session with answers to questions such as: What is digital marketing? How should your startup use social media? What makes an effective website? What can you learn about your business from your digital marketing efforts?

Students will work in teams to identify an opportunity and develop a plan for a new venture that can generate positive financial and social returns. Emphasis is placed on understanding the unique challenges of creating social impact with business-oriented solutions and defining the value proposition of social enterprises for investors and other stakeholders.